Posted Date: 18/04/2011
By Inside Retailing

JB Hi-Fi, has again topped Australias annual Corporate Reputation rankings, beating corporate giants Wesfarmers, Nestle, Toyota and Australia Post for the second year running.

According to the 2011 Corporate Reputation Index compiled by research consultancy AMR,
JB Hi-Fi is viewed by Australians as having the best overall reputation based on strong perceptions around its products and innovation.

JB Hi-Fi also ranked number one in 2010, in the first year it appeared in the survey…

Produced each year, the Reputation Index measures how Australians aged 18 to 64 score our 60 top companies, and ranks them accordingly. It is part of a global 27-country study produced in conjunction with the Reputation Institute.

In addition to collating overall reputation, the Reputation Index also measures how Australians feel about each of the 60 companies according to seven parameters; Products & Services, Innovation, Workplace, Citizenship, Governance, Leadership and Performance.

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