Concept – Fixtures and store concept ◦ Fixture Design ◦ Prototype
Pilot Stores ◦ Documentation ◦ Project Management (Roll-out)
Centre Approvals ◦ Statutory Approvals ◦ Design Manual
Secrets Shhh engaged A&A to design and implement a new retail design concept to increase their brand awareness. The new concept introduces a more spacious layout, warmer tones and clear category signage to enhance the self-selection process and buying experience.
The store fit out features an inviting open space vastly different to conventional jewellery stores. It includes a single floating show case to the front of the store with significant height, and a strong mall presence aimed at engaging and welcoming consumers. The layout also introduces a seating area which provides an intimate setting and allows for a more personalised customer experience.
